How to Send a Split Tested Funnel Page Link in ClickFunnels 2.0

Thursday, March 14, 2024

Blog/ClickFunnel 2.0/How to Send a Split Tested Funnel Page Link in ClickFunnels 2.0

Mastering Email Links for Split Testing in ClickFunnels 2.0

Are you venturing into the realm of email marketing with ClickFunnels 2.0 and finding yourself puzzled over how to direct your contacts to a specific split test within your funnel? You're not alone!

Today, I'm going to unravel the mystery of sending an email link to a split-tested funnel page in ClickFunnels 2.0, ensuring your audience lands exactly where you want them to.

The Challenge of Split Testing Deep in the Funnel

When you're looking to send potential customers back into your funnel, especially to a page that's not the initial landing page, things can get tricky. Say you have a funnel with an initial split test, and then further down the funnel, you have another split test. Typically, grabbing the link from the address bar might direct users only to the first part of the split test, neglecting the subsequent tests you've meticulously set up.

The Solution: URL Redirects

Here's a neat trick using URL redirects to guide your audience to the specific part of the funnel you wish them to revisit, like the second split test in the middle of the funnel. This method allows you to send traffic to either side of a split test without manually choosing one over the other.

Creating a URL Redirect

STEP #1 - Navigate to URL Redirects:
Within ClickFunnels 2.0, find the URL redirects section and create a new redirect. I've set one up in advance for demonstration purposes.

STEP #2 - Name Your Redirect:
Give your redirect a clear name. For instance, if it's the second step in the funnel (let's say an order form), you might name it something like "MIFGE Order Forms Split." This naming helps identify the funnel and the specific step you're targeting.

STEP #3 - Select Your Domain:
Ensure you select the same domain as your funnel to keep everything aligned and coherent.

STEP #4 - Set Up Target URLs:
This is where the magic happens. You'll need the URL for both sides of the split test. The first target URL should be the original page—make sure it's clean, with no extra numbers or "copy" tags. The second target URL, likely a variation like "Annual Upgrade 2," should also be cleaned up for consistency, ensuring it ends with a simple identifier like "-2."

STEP #5 - Configure Split Testing Percentage:
Assign a 50/50 traffic split between the two pages to ensure an even distribution of visitors.

STEP #6 - Update or Create:
Once you've filled in the necessary details, hit the update or create button. The link generated here is what you'll use in your email campaigns.

Implementing the Redirect in Emails

For example, if you're targeting users who've abandoned their cart, you can incorporate this redirect link into your abandoned cart sequence. Whether you're adding a button or hyperlinking text, ensure it directs to the newly created split test URL. This ensures recipients are taken back to the precise funnel stage you're testing, enhancing your chances of conversion and allowing you to gather more accurate data on user behavior.

Conclusion

Navigating ClickFunnels 2.0's split testing feature doesn't have to be a daunting task. By utilizing URL redirects, you can direct your email recipients to any part of your funnel, ensuring they experience the journey you've meticulously crafted for them. Whether you're aiming to recover abandoned carts or simply want to re-engage customers with different funnel stages, this method opens up new avenues for targeted communication and optimization.

Don't let the potential of split testing go untapped. With this guide, you're well on your way to mastering email links for split testing in ClickFunnels 2.0, paving the path for more effective campaigns and a deeper understanding of your audience's preferences.

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Malia burcham

Funnel Builder and owner at Funnel Fuse

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